--- title: Do your company values pass the test? description: Are your company values meaningful or just a checkbox? Learn how to create values that drive culture, decision-making, and business success. image: https://popup.nz/hubfs/values.jpg --- [Go Back Up](https://popup.nz/inspiration/do-your-company-values-pass-the-test#top) [Skip to Content](https://popup.nz/inspiration/do-your-company-values-pass-the-test#body) [![PopUp Marketing Logo-header](https://popup.nz/hubfs/PopUp%20Marketing%20Logo-header.svg "PopUp Marketing Logo-header")](https://popup.nz/) Toggle Menu - [Marketing Capability](https://popup.nz/marketing-capability) - [Working Genius](https://popup.nz/working-genius) - [Inspiration](https://popup.nz/inspiration) - [About PopUp](https://popup.nz/about-popup) - [Let's Talk](https://popup.nz/lets-talk) [Back to more inspiration](https://popup.nz/inspiration) # Do your company values pass the test? May 6, 2025 1:23:34 PM • By: Jane Smallfield ![](https://popup.nz/hubfs/values.jpg) Share article [mailto:?subject=Do%20your%20company%20values%20pass%20the%20test%3F&body=https%3A%2F%2Fpopup.nz%2Finspiration%2Fdo-your-company-values-pass-the-test](mailto:?subject=Do%20your%20company%20values%20pass%20the%20test%3F&body=https%3A%2F%2Fpopup.nz%2Finspiration%2Fdo-your-company-values-pass-the-test) ## Do your company values pass the test? Many companies try to force visibility by plastering values everywhere - screensavers, posters, walls. But in today’s hybrid work environment, employees may not see them or surreptitiously opt out. A better approach? Offer choice up front in how values are reinforced making sure there are a range of options that appeal to the widest possible demographics, learning styles and language preferences. Creative representation - whether through graphics, video, storytelling, or team discussions - can make values more than just words. But the key is relevance: values should be practically applied in daily work, not just displayed. ### **Why values matter for growth and investment** Values aren’t just internal culture tools - they play a role in mergers, acquisitions, and investment decisions. When potential investors or partners assess your company, they’re looking for more than financials - they want insight into company culture and leadership alignment. If your values are just a forgettable list, they won’t support your case during due diligence. But if they’re well-defined and truly lived, they become a powerful differentiator. ### **How I defined PopUp Marketing’s values** Even as a team of one, I knew it was important to define PopUp’s values. After much reflection, I landed on Be true. For me, Be true isn’t just about honesty - it’s about being true to myself, my business, and the clients I work with. It reflects my motivation: helping companies build marketing capability, not just chasing revenue. Yes, PopUp needs to be profitable - but passion and purpose drive my decisions. ### **Living your values daily** A strong value set should be practical and actionable. For me, Be true means: ✔ Being upfront if I’m not the right person for a project. ✔ Having hard but necessary conversations - with colleagues, partners, and clients. ✔ Owning my mistakes and learning from them. Be True shows up in my notebooks, my planning, and my decision-making. In any situation, I ask myself: *Am I truly living this value?* ### **Time to revisit your company values?** Are your values genuinely shaping your business, or just ticking a box? If it’s time for a refresh, make sure your marketing team is part of the process - their expertise can help ensure your values are clear, memorable, and actionable. ### Ready to transform your business with PopUp Marketing? [Get Started](https://popup.nz/lets-talk) ###### Jane Smallfield You May Like These ## Related Articles ![](https://popup.nz/hs-fs/hubfs/Are%20you%20marketing%20but%20dont%20know%20it.png?width=700&name=Are%20you%20marketing%20but%20dont%20know%20it.png) ### [Are you marketing but don’t know it?](https://popup.nz/inspiration/marketing-but-dont-know-it) ![](https://popup.nz/hs-fs/hubfs/PopUp%20WG%20logo%20over%20NZ%20landscape-1.png?width=700&name=PopUp%20WG%20logo%20over%20NZ%20landscape-1.png) ### [Working Genius in NZ - what it is and why it is gaining traction...](https://popup.nz/inspiration/working-genius-in-new-zealand) ![](https://popup.nz/hs-fs/hubfs/Hub%20and%20Spoke%20June%202026.jpg?width=700&name=Hub%20and%20Spoke%20June%202026.jpg) ### [Global B2B Marketing on a Shoestring Budget](https://popup.nz/inspiration/global-b2b-marketing-on-a-shoestring-budget) [![PopUp Marketing Logo-rev](https://popup.nz/hubfs/PopUp%20Marketing%20Logo-rev.svg "PopUp Marketing Logo-rev")](https://popup.nz/) - [Marketing Capability](https://popup.nz/marketing-capability) - [Working Genius](https://popup.nz/working-genius) - [Inspiration](https://popup.nz/inspiration) - [About PopUp](https://popup.nz/about-popup) - [Let's Talk](https://popup.nz/lets-talk) --- © 2025 Pop Up Marketing Ltd [Privacy Policy](https://popup.nz/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jane Smallfield", "url" : "https://popup.nz/inspiration/author/jane-smallfield" }, "dateModified" : "2026-05-29T03:50:07.924Z", "datePublished" : "2025-05-06T01:23:34.000Z", "headline" : "Do your company values pass the test?", "image" : [ "https://popup.nz/hubfs/values.jpg" ], "mainEntityOfPage" : { "@id" : "https://popup.nz/inspiration/do-your-company-values-pass-the-test", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://popup.nz/hubfs/PopUp%20Marketing%20Logo%20-%20RGB_Large.png" } } } ```