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PopUp Marketing Capability Building


What you need, when you need it.

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POPUP MARKETING

What you need, when you need it –


from strategy development and marketing leadership to hands-on delivery. Whether it’s your first marketing hire or leading an existing team, I make it happen.
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Getting started with PopUp Marketing


From strategy development and marketing leadership to hands-on delivery. Whether it’s your first marketing hire or leading an existing team, I make it happen.

My goal is to give your business the best possible marketing foundation. Whether we’re starting from scratch or improving what you have, everything is tailored to fit—aligned to your business, budget, and growth stage.

Download PopUp Marketing Overview
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What to expect from a PopUp Marketing Engagement

 

  • I work as your marketer - not an outsider. Having a company email, job title, and systems access is non-negotiable. I integrate as part of your team.
  • A seat at the leadership table matters. Earning trust takes time, but in every successful engagement, I’ve had direct input at the leadership level.
  • Fully insured. PopUp Marketing has $2M in liability insurance coverage, to give you peace of mind when engaging me as a contractor and to be compliant with any funding requirements.
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I find a way. As a solo marketer, I’ve led global marketing programs from NZ into the US, UK, Europe, and Asia on a comparative shoe string. Sometimes, the smallest first step is enough to spark the change you need.

What PopUp Marketing Delivers


I’ve worked in over 30 marketing roles, delivering a wide range of B2B and tech marketing services.
Here are just a few examples:

marketing leadership

Marketing
leadership 

Strategy, planning, reporting, and budget management.

website dev

Website
development

Content, rebuilds, and ongoing management.

ai for marketing

AI for
marketing

Policy setting, tool selection, research, and content generation.

Linkedin

LinkedIn
marketing

Organic posting, ad development, and profile optimization.

Seo

SEO

Using tools like SEMRush and Moz to improve visibility.

team leadership

Team
leadership

Planning, reporting, meetings, and professional development.

content creation

Content
creation

Blogs, social posts, ads, editorial, and video content.

business strategy

Business
Strategy

From ideation to the implementation and delivery plan

acquisition support

Investment and acquisition support

Pitch decks, metrics, data quality, and storytelling.

event marketing

Event
marketing

Strategy, planning, execution, and follow-up.

 


B2B and tech marketing covers a vast spectrum - no one person can do it all. If you already have trusted suppliers, I’ll continue working with them. If not, I can introduce expert partners, whom you engage directly as needed.

PopUp Marketing Pricing

PopUp Marketing Pricing

I believe in transparency—no hidden fees, just clear pricing:

  • Half-day rate: $650 + GST
  • Full-day rate: $1,200 + GST

Based on an 8-ish hour day, with a minimum half-day engagement (5-ish hours), up to two days per week. We agree additional expenses and they are on-charged without mark up.

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Why 5-ish or 8-ish? My focus is on delivering impact—not tracking hours. Clients often say it feels like I’m full-time. Tracking half days enables me to deliver more.”

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Leaving You is My Success Story

The goal? To transition marketing leadership when it makes sense. This isn’t time-bound. Some companies move on in 12–24 weeks, others continue for a year or more.

When that time comes, we transition smoothly:

  • 4–6 weeks of onboarding a new hire and coaching them into the role.
  • Monthly mentoring for 2–3 months post-handover.
  • Quarterly or annual check-ins (if needed).


This isn’t one-and-done. Teams evolve, people move on, and new opportunities arise. Once we’ve worked together, bringing me back is always an easy option

A Quick Note on Recruiting


PopUp isn’t a recruitment agency, but I’ve trained as a recruiter and hired marketers at all levels. The key difference?
  • I only recruit for my clients, with deep knowledge of your business.
  • I can run the full hiring process or support your HR/recruitment team.
  • I provide technical interviews, shortlisting, and onboarding support.
  • No extra cost—it’s included as part of my role.